Full Service Marketing and Collateral for Sportsman’s Adventures Productions
Sportsman’s Adventures Productions produces a television fishing show and a fishing talk show aired regionally. Sportsman’s Adventures has been on the SunSports (Now Fox Sun) for more than 20 years, and Miss Florida USA co-hosts the Chevy Florida Insider Fishing Report.
Sportsman's Adventures Productions
|Client||Sportsman’s Adventures Productions|
|Tasks||Web Maintenance, Print Media, Web Media, Video Editing, Marketing Analysis, Copywriting, Social Media Marketing, Content Creation, Project Management, Photo Manipulation, File Management, Photography, Web Presence Management|
Full Service Design and Consulting
Sportsman’s Adventures required intense attention for meeting the challenge of a television production company with two shows running in different seasons. TDDI provided in-house meeting and service to better facilitate meeting these goals and gave one-on-one consulting and training to staff members. As a media company, demand for collateral was constant and deadlines tight, and TDDI provided tools and expertise to aid in project efficiency.
SAP benefited from original content creation, research, and copywriting from TDDI in addition to graphic design, illustration, and photographic services.
Keeping up with fans out of season is no longer a challenge for a production company. Partnering with the Social Media Manager, we produced original content for a number of successful individual posts with 106k+ organic Facebook views, and hundreds of likes and shares. We planned and executed contests, promotions, and social advertising campaigns focused on season premiers, live audience dates, and events.
Original illustrations were sometimes requested by the Social Media Manager, posts also included photo manipulations and trending text treatments.
A media company must present the highest possible caliber of photographic excellence to it’s audience, who are used to seeing glossy treatment of film and television media. When possible, I provided high-level photo-manipulation to my client to always make them look their best, without appearing inauthentic. A career fisherman needs some of his wrinkles and a beautiful co-host doesn’t need to be degraded by slimming her down unnecessarily.
SAP required a great deal of internal and external documents, forms, and graphics for print and publication. Request forms, interactive form documents, marketing packages, sponsorship proposals, posters, banners, magazine and program advertisements, flyers, audience and event interest forms, color seperated logos, business cards, and more were provided by TDDI. Whenever possible, TDDI guided SAP in producing collateral that adhered to a cohesive brand image.
Web Media and Maintenance
SAP had two Drupal sites that needed editing, but SAP did not wish for a full redesign. TDDI provided PHP, HTML, and CSS coding to make their requests happen. During the contract period, TDDI maintained the front-end of these sites, adding content, writing posts, maintaining the show schedule and events calendars, as well as constant updates to site and content graphics.
TDDI also assisted in the redesign of the eBlasts, aided in the maintenance of mailing lists, and wrote content for the eBlast in the first quarter of 2015.